The Communications and Marketing Commission (CMC) invites you to join us for “Using Content Marketing to Boost Enrollment” where we will learn how to leverage content marketing and gain audience’s trust to help increase enrollment.

 Tuesday, June 18, 2024
  11-12 EST/10-11 am CST
 Zoom Meeting:  https://us02web.zoom.us/j/83222259871?pwd=bemCi1lxN6DYZVDRJCHLbRlatlbjno.1

Passcode: 090048

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Higher education admissions offices create a lot of content. But how do you know what's working and what's not and how do you create content that is valuable and helpful for your target audience so you can build awareness and trust with them?

This session will walk you through how to leverage content marketing to get your audience to know, like, and trust you in order to help increase enrollment.

We will explore how new trends in search among Gen Z and Gen Alpha will impact discoverability of your content and how you can address that. Learn how you can leverage AI to help with content creation, distribution, and optimization.

Our speaker is Brian Piper, Director of Content Strategy and Assessment, University of Rochester.

Brian Piper is an author, international keynote speaker, and consultant. He has been optimizing digital content since 1996 and has created online training programs for hundreds of companies including Xerox, L3Harris, IBM, and Volvo. He has spent the last eight years focusing on data analytics, digital marketing, and content strategy. Since 2021, he has been diving into AI, web3, community building, and the metaverse.

Brian wrote Epic Content Marketing for Higher Education, co-authored the second edition of Epic Content Marketing with Joe Pulizzi. He is a contributing author and co-editor of The Most Amazing Marketing Book Ever with Mark Schaefer, and a co-author of The Content Entrepreneur with Joe Pulizzi. Brian was named one of the top 10 higher education marketers to follow in 2023. When he’s not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.

Please mark your calendars and plan to join us for this insightful presentation.